The Arvest Experience Lab (EXP), approaching its 18-month anniversary, recently was featured as part of two stories by Arkansas Democrat-Gazette business writer Andrew Moreau.
The EXP was born out of Arvest Bank’s desire to increase focus on its digital channels and also to incorporate decision science as a business-driver. The 4,300-SF space in downtown Bentonville, Ark., currently houses 10 associates. It is led by Angie Garrett, executive director of digital innovation and strategic analysis.
Part of what Garrett and her team do – study, assess and improve the digital experience Arvest customers have – is a big part of one of Moreau’s stories.*
Moreau’s other story explores some of the ways traditional banks like Arvest are working with fintechs* (financial technology companies) to help financial institutions connect with customers via digital offerings. Both stories offer a glimpse at some of the most interesting behind-the-scenes work currently happening at Arvest.
*Links marked with a * go to a third-party site not operated or endorsed by Arvest Bank, an FDIC-insured institution.