Arvest Bank has promoted Tiffany Watkins to vice president, marketing manager for the bank’s North Central Arkansas market. She previously was assistant vice president and marketing manager for the territory.
Watkins is responsible for all marketing and public relations initiatives, manages the placement of traditional and social media, creates and manages grassroots efforts for multiple communities in North Central Arkansas, and works in collaboration with the Arvest Foundation to maximize charitable giving throughout the market.
She has more than 14 years of bank marketing experience with Arvest, and more than 17 years of experience in the banking industry.
“Tiffany is well-known and well-respected throughout North Central Arkansas and that is a testament of her dedication to serving our customers and supporting our area communities through a variety of projects,” said Mike Willard, president and CEO of Arvest Bank in North Central Arkansas. “We are fortunate to have her in this leadership role, as she is the epitome of the Arvest culture we proudly nurture.”
Watkins’ community involvement includes her service as current board chair of the Food Bank of North Central Arkansas, immediate past president of the Rotary Club of Harrison, past board chair of the North Arkansas Medical Foundation and committee member of the Harrison chamber’s Crawdad Days. She also was involved in the Believe Boone County initiative, a project of the Harrison chamber; and the Community Performing Arts Council at Arkansas State University, Mountain Home.
Watkins earned a bachelor’s degree in communications from the University of Arkansas. She and her family live in Harrison.